Yes you have! Everyone has! Everyone has heard of Toyota’s catch phrase “oh what a feeling, Toyota!”

If you haven’t heard this before, chances are, you’re living under a rock.

But for those of you who have heard of this before, we all know this is Toyota’s most common slogan, used in all of their advertisements since the 1980s.

So how did this become one of Australia’s most successful integrated marketing communications message?

Well firstly, integrated marketing communications is ensuring that all forms of communications and promotional messages are linked together so that they work in harmony. Toyota does this perfectly. Their ‘oh what a feeling’ campaign has lasted over 30 years now in Australia and that ecstatic pose? the one of the man jumping with his hands in the air? it’s now pretty much a given that when Toyota shows their ad on TV that we see this mans silhouette jumping.

Toyota’s marketing message hence all relates to the social currency of purchasing their vehicle. That feeling of joy, that smell of that new Toyota you just bought and that leathery feel of its steering wheel, that’s the feel Toyota is able to bring to their consumers when purchasing their vehicle. Stimulating the viewers senses to feel this way is what Toyota does best to showcase their vehicle range, and its evident across all of their ads. Whether they play an ad about the all new monstrous Toyota Hilux that crushes mountainous terrain, or whether you’re looking for a small daily Corolla to get yourself to work. Toyota knows that their vehicles will make you get that ‘feel’.

Ever since the development of the internet and mobile applications, marketers now have many more platforms to advertise on. Consistently we have seen Toyota feature their “oh what a feeling” campaign only via their TV and video advertisements. So in terms of marketing how will Toyota now redevelop a campaign that will be just as successful than their current one on social media and on other traditional marketing methods? What will their IMC message be to us consumers?

We can only wait till that day they release a new jingle or catch phrase that makes everyone want to sing along to their advertisements.

 

What’s your favourite car advertisement and why? Let me know down below in the comments section!

If you’re a petrol head, you probably didn’t notice how automotive companies market their range of cars. Well, its quite simple, Instagram.

If you follow Mercedes, Subaru, BMW and all the other big automotive companies, they all use Instagram to post stunning pictures that make consumers like us, choose their brand over others. It’s simple, if you’re a petrol head who chooses performance over the cars appearance, Mercedes will be able to convince you with their posts as they heavily focus on their high performance figures. Whereas if you’re someone who prefer the cars appearance, Toyota will best be able to convince you with their clean pictures of their sports car ranges.

As the evolution of the screen evolves, marketers globally have tried to find various new ways to directly target the audience. As such, the fourth screen like our phones, small tablets and devices that fit our pockets have been the most effective ways marketers can deliver their message to us consumers. This is because consumers are always on their phones compared to the first, second and third screens – movie theatres, TV screens and computer screens respectively. Hence, it is no surprise automotive marketers have stuck with instagram to upload the best pictures of their cars followed up by the best stats of their vehicle.

It’s no surprise they use phones to market cars. In comparison it took 64 years for 50 million consumers to take an airplane, 62 years for 50 million drivers, however, it took only 4 years for 50 million social media users to download facebook. As such, the applications downloaded into our mobile phones have a higher chance of advertising exposure compared to other electronic screens in our generation.

I cannot stress enough how obvious Mercedes does this. Their Instagram posts are all made up of fancy pictures followed by high performance figures attempting to market to their niche market. On top of this, Mercedes already have a high purchase rate as the car sells itself. Its elegance, the wealthy brand affiliations, and to top that off with its high end performance, Mercedes is one of the highest selling brands in the luxury car market.

It can hence be said automotive companies who have a high online presence and are able to utilise phone applications to advertise and market, will have a higher potential to translate those Instagram views to purchases.

You’re unsure about purchasing that Camry? Unsure about purchasing that reliable Mazda 3? are you unsure about purchasing that 400 horsepower Mercedes? Just look at their instagram page. You’ll be convinced.

 

 

Let me know down in the comments what convinced you to buy your current car!

Im curious to see your responses!

21 years ago Toyota hit the brakes on selling its 2 door sports coupe notoriously known as the red line hitting Supraaaa! From the premature days of the humbled Japanese automobile being launched into the sports coupe market, competing next to European automotive giants like BMW, the Supra has developed its own cult amongst the automotive enthusiasts.

The Supra which caught the attention of many young adults and teenagers (including myself), through its features in the ‘Fast and Furious‘ movie franchise allowed Toyota to show the non-fictional power pushing limits of the vehicle, leaving many car fans to be stunned by its aesthetics and sheer flare of the vehicle when driven by Paul Walker (1973-2013) during the movie.

The reawakening of the prestigious sports blood-lined 335 horse-powered beast has now made dreams become reality for those automotive enthusiasts that have waited 2 very long decades to finally witness the true beauty and perfection of Toyota’s engineering, remastered into the streamline sleek body of the new 2020 Supra.

But how has Toyota marketed this car to be so successful and creating a mass following you ask?

As the Supra’s first allocation in Australia sold out in just 7 minutes through online reservations, you can assume how highly demanded this vehicle is. The first official announcement of this vehicle was at the 2019 Detroit Auto Show in January, so how has Toyota been able to sell all these vehicles in such a short time frame.

Heres how, Viral Marketing. With the use of technology and various platforms to share pictures and videos it is also much easier to spread ideas and information in quick succession. In saying so, as the Supra already had a huge fan base made up of all types of automotive enthusiasts, it was no surprise when they started to share around the pictures of the new Supra from the Detroit Auto Show. This didn’t just catch onto your regular automotive enthusiasts facebook feed like that one car maniac friend in your circle, but also to big named automotive Youtube channels who heavily influenced countless others on their pursuit of chasing down their very own Toyota Supra.

With the power of word of mouth of these well respected and honest car YouTubers like TJ Hunt and Tim Schmee, they create a social currency that come along with their reviews and positive thoughts on this extraordinary vehicle. By having these YouTuber’s talk such greatly and highly about the Supra was basically free advertising for Toyota. The product sells itself it other words. Anyway, as these YouTubers passionately discuss the pros and pros (there are no cons) of the Supra they create a social currency for the viewers like myself. Viewers who desire to have their very own Supra. As such, these YouTubers only fuel the need to own a Supra over any other sports coupe in the market to their audience.

The legacy of the Supra lives on to burn more rubber on the track and to turn corners faster than ever. With the older generation Supra’s 2JZ engine’s DNA in the all new 2020 Supra, this vehicle is set to make new record lap times whilst providing downright performance and enjoyment on your daily drives.

 

What was your dream car growing up? Let me know down below in the comments!

 

For more questions or enquiries about the Supra or Cars in general please feel free to contact me or leave a comment down below!

 

It’s no surprise that teenagers are always on their phones, whether they are gaming, snapping away pictures with obscure filters that make them look like cats and dogs or watching videos of infamous Youtube stars. With the growing usage of social media on mobile phones and evolving technology, YouTubers have found more creative ways to engage with their young demographic audience by uploading videos that create viral trends on unorthodox matters.

So you might be asking how do they afford to drive a nice car and why YouTube? Well, it’s not as simple as you think it might be. However, for most YouTubers this is easy as learning your 1,2,3s and a, b, c’s and heres why.

Some of the most famous YouTubers like David Dobrik, MrBeast (Jimmy Donaldson) and many other YouTubers are able to create content that are able to reach over 10million viewers. Although their beginnings were humble, they are now able to spend their millions on luxurious goods, or even giving back towards the community.

So what type of videos do they even make you ask? Well, for most parents, these videos are the lists of things you tell your kids not to do. From YouTube titles like “SUPRISING EX-GIRLFRIEND WITH A FLAMETHROWER” to “GETTING DRUNK IN PUBLIC” , most videos are about young adults doing irresponsible or reckless skits that are able to influence and attract young teenagers to watch their videos. However, it is not merely their content that drives views, it is also their youtube personality of being an ‘Attention Seeker’ or ‘Celebrity’ Endorser. This personality trait is most common amongst these YouTubers as purchase is relatively low (subjective) compared to their creation which is significantly high.

WHERES THE BIT ABOUT CARS!? So here it is, the bit where I discuss where their millions and millions of dollars are spent on.  It is no surprise that they spend their money on expensive cars. And no, by expensive I don’t mean your uncle’s top of the range Toyota Camry, or your cousin’s Golf GTI :), I don’t mean your average Range Rover or your Dad’s entry level BMW either. By all means these are nice driving cars by the way. However, we are talking about their hard to miss bold and striking coloured Ferraris and Lamborghinis that are custom made for their needs. To be honest, are they even a successful YouTuber if they don’t drive a luxurious sports car?

Some of the most famous YouTubers that drive the most over the top ‘pimped’ cars are ranked below (10 being the least obnoxious)

10. David Dobrik’s Red Ferrari 458 

9. Heath Husslar’s Baby Blue Lamborghini Hurácan

8. CaptainSparklez’ Baby Blue Ford GT

7. KSI’s Chrome purple Lamborghini Aventador

6. Kylie Jenner’s Orange Mercedes G Wagon

5. FouseyTube’s Camouflage inspired BMW M4

4. Jake Paul’s Rainbow Ford Focus RS

3. PewDiePie’s Chrome Gold Lamborghini Aventador

2. Trisha Paytas’ Pink Mercedes G Wagon

1. Jefferey Star’s Pink BMW i8

What are your thoughts on these YouTubers? are their content appropriate for their young audience?

Would you drive a car thats Hot Pink? I know I definitely wont be 🙂

If you know any other YouTuber that drives an obnoxious car let me know in the comments section down below!

Or feel free to contact me.