Do YOU have what it takes to buy a car in the early 2000s?

With technology we all know how easy it is to buy a car now. With just a few clicks we can find out about the specifics of the car and compare cars to other models. But do you know how people used to buy cars and look at cars before the development of web 2.0?

Well let me speed you back in time, where buying cars weren’t that simple. Back before the development of web 2.0 we had consumers who would go around dealership hopping trying to find the perfect car for their needs. With car salesman trying to rip consumers off, and not knowing the specifics of the vehicle you purchase, well, that was just the beginning.

As car ‘stalls’ (now a days known as car dealerships) developed in the 70s consumers were more exposed to purchasing cars for their daily needs. Most of the time consumers couldn’t even book a test drive till weeks later the date they viewed the car. However, with new tech, comes new trends and opportunities on buying cars.

With the development of technology, web 2.0 has played a huge role in the car industry and the car selling market. As each year technology becomes faster and rapidly improves, it’s not a surprise that car manufacturers are taking this to their advantage to market their new designs on such platforms.

One major car selling platform that I’m sure everyone has been on when looking to buy a car is Car sales. Having a car selling website from 1997, but being fully recognised as market leader in 2009, many may say Carsales.com has helped make buying a car so much easier. It definitely has helped for me at least when I bought my car.

Instead of going around to dealerships asking questions and specifics, Carsales.com now allows to compare models and find out the specifics of the vehicle like the engine size, does it have Bluetooth, maybe even Apple Car play if you’re lucky – just making a more streamlined and easier process of searching the right car for you. Anyway, with the development of web 2.0 buying cars is just merely the beginning for marketers as it opens a spectrum of doors to promote their speedy, each to their own cars.

Ever since the introduction of web 2.0 car manufacturers has had to find new ways to promote their vehicles using digital media platforms and new marketing methods to lure in potential customers, as such although it is made super easy for consumers to find out information, it may be hard for these car manufacturers to source the right and persuasive information to us.

Was purchasing your first car difficult?

Let me know in the comment section below on how your experience was!